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Hi Ohdeuk! If you haven’t bookmarked www.sofii.org and you’re responsible in any way for raising money for a nonprofit cause or institution, you owe it to yourself to rush online and check it out without delay. SOFII—the Showcase of Fundraising Innovation and Inspiration—is quite simply the world’s best depository of terrific fundraising ideas. SOFII is chock full of sample direct mail packages, brochures, videos, and other materials from many of the world’s most innovative fundraising campaigns, plus related articles, interviews, and tutorials that will keep you engrossed for hour after hour—and it’s all FREE to registered users. What else could a fundraiser ask for but an almost bottomless source of great fundraising ideas, all available for the stealing? And if you get as excited about SOFII as I am, you’ll want to learn more about the project in a PowerPoint presentation here or a video here. Now, here’s what you’ll find in this jam-packed issue:
 Mal Warwick 1. 2010 Washington Nonprofit Conference If you’re heavily involved in direct mail fundraising or other aspects of direct marketing in the nonprofit sector, you may have discovered that opportunities to learn more about your craft tend to be limited at most of the conferences offered by the Association of Fundraising Professionals and other leading fundraising conference presenters.  read more 2. The outlook for fundraising in 2010 By Peter Schoewe It would be easy to write off 2009 as a terrible year for fundraising. Because of the economic crisis at the end of 2008, the past 12 months have been a time of uncertainty and challenges for many fundraising programs. But there have been bright spots—believe it or not—amid the wreckage of falling donor counts and dropping average gifts in the past year. read more 3. Where's Mal? January 28-29, 2010 – Washington DC DMA Washington Nonprofit Conference Site: Renaissance Washington DC Hotel read more 4. Some magical words of direct mail copy By Deborah Block and Paul Karps Time and again in the pages of this newsletter, we’ve written about the ultimate importance of the word “you” in direct mail fundraising copy. We’ve even gone so far as to say that “you” is the single most important—truly magical—word you can use. But that got us thinking. What other words fall into this category of being magical? So, while you may have your own favorites, here’s the list we came up with: read more 5. Smiletime  6. Ask Mal We're about to mail approximately 4,500 letters to our ticket buyers, subscribers, donors, and lapsed donors. We hope to increase the response without spending too much extra money and are wondering what would have the most “bang for the buck” out of the following options: read more 7. This special offer really hops! By Helen Kennedy Exotic frogs from all over the world hopped to a special exhibit at the Oregon Zoo in Fall 2008. And with the theme “Hop To It! and Get Two Months Free!” new and rejoined members jumped on this direct mail membership offer in record numbers. read more 8. The year’s best taglines By Nancy Schwartz Every year, marketing maven Nancy Schwartz conducts an online contest to identify the year’s best nonprofit taglines. (Those are “straplines” to you Brits.) As Nancy says, a nonprofit’s tagline is “hands down the briefest, easiest, and most effective way to communicate its identity and impact.” Amen. Here are this year’s winners with Nancy’s comments on them: read more 9. Using giving circles in diaspora giving By Laura Zylstra Increasingly nonprofit organizations are seeking to recruit new donors by reaching out to their compatriots in the diaspora, hoping to reach those who will support causes in their countries of origin or among their own ethnic group in their adopted home country. read more 10. The coming Age of Conservation Fundraising By Roger Craver Ten years from now, as Ken Burnett has predicted, technology will put donors more in control of the channels through which we communicate with them. Donors will seek greater accountability, transparency, and control of how their money is spent and what value it brings. The motivations for giving won’t change much, but the focus and skill of smart and successful fundraisers will have had to change a great deal. read more
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Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online Fundraising ™ |
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