-Donordigital Direct

Need a tough-times tune-up for your year-end fundraising campaign? Get Donordigital's Year-End Tune-Up and raise more money... so you can really celebrate the New Year! Even in this down economy, the last two weeks of December are going to be critical for your online fundraising revenue! While you've probably already started preparations for year-end — and implemented all the "best practices" — Donordigital may be able to help you get in shape to maximize year-end revenue. Sign up for the "Year-End Tune-Up" program and we'll get to work right away. We'll review your online fundraising program, recommend quick improvements, and then implement them in time for your December push. We can help you: Get more prospects to actually make gifts on your Web site by improving your landing pages, increasing donor conversions, and upgrading your donor engagement path Raise money from your Google Grant and other search marketing by taking prospects and donors to a customized search donation page during the year-end fundraising season Design and launch a high-powered year-end fundraising campaign, including concept, copy, design, and coding as needed Develop special year-end conversion offers for list members who haven't donated yet, such as advocates and subscribers, as well as for lapsed online donors Append your direct mail and bouncing email lists to ensure you have the maximum number of deliverable email addresses for year-end fundraising Figure out the best ways to communicate with your donors and prospects about how their support has changed lives (and why they should donate now) The cost? $3,000 and up — depending on your customized package. And whatever package we put together for you, we guarantee that Donordigital's Year-End Tune-Up program will more than pay for itself. Let us get started right away to help you maximize your December — and end a down year up. Contact Mwosi Swenson, mwosi@donordigital.com, or call her at (510) 225-0403. NPR test will boost online fundraising for stations Donordigital's working with National Public Radio to improve its online fundraising program. Read the report from Current.org, a leading newspaper and Web site covering public radio and TV: NPR and six stations will compare the effectiveness of online fundraising websites in a trial expected to start next month. The so-called A/B experiment, designed to test how web users respond to different online donation pages, will direct some givers to their stations' donation pages and send others to a new donation portal designed to offer a better user experience. All of the contributors will start the same place — at the newly redesigned NPR.org site, where "donate" buttons and ads let web users chose the station they wish to support. Donordigital, a Berkeley-based online fundraiser, was commissioned by NPR to devise the new giving portal, according to Barbara Appleby, director of new revenue strategies. Fundraising appeals on NPR.org are now sending about 5,000 prospective donors a week to station websites, Appleby said. Some would-be donors have better experiences than others, Appleby said. Because stations and NPR don't share much data on online giving, pubradio fundraisers don't know which sites are best at completing donations, Appleby said. Stations in the pilot project are KQED in San Francisco, WAMU in Washington, D.C., WNYC in New York, WUWM in Milwaukee, WXPN in Philadelphia and KPCC in Pasadena, Calif. Contributions through the Donordigital [test] site will be sent to stations' Internet merchant accounts; only the stations will receive the donors' names and addresses. From Surfers to Supporters: How to Optimize Your Donation Pages to Convert Visitors into Donors Donordigital's Dawn Stoner led a well-attended Network for Good Webinar on how small changes to a Web or email donation page can dramatically increase the number of visitors who actually make a gift. Listeners gave it the top 5-star rating; check it out here. Lapsed UNICEF donors prefer catalog giving over $5 offer When the U.S. Fund for UNICEF invited lapsed online donors to make a $5 pledge gift or choose a gift from its "Inspired Gifts" online catalog, four times as many people chose to donate via a symbolic gift over the $5 appeal. Alisa Aydin, UNICEF's interactive marketing director, discussed the gift catalog in a recent Convio-sponsored Webinar on "Optimizing online Donations" along with Nick Allen and Vinay Bhagat. Check out the Webinar here. New clients The U.S. Fund for UNICEF, the Smithsonian's new National Museum of African American History and Culture, National Public Radio, and the British-based Sightsavers International are among our newest clients. For the new Smithsonian museum, we're developing an online fundraising and constituency development program. The African American museum will occupy the last open spot on the National Mall, right next to the Washington Monument. Construction is set to begin in 2012, with the opening in 2015. For NPR, we are helping to improve online fundraising through an ongoing series of A/B testing with member stations — see the story above. At the U.S. Fund for UNICEF, we're working to improve their donation pages in time for year-end. And for Sightsavers, we'll be testing online donor acquisition in the U.S. Look for us at... Convio Summit, Austin, Nov. 16-18 Convio Summit is an information-packed gathering of Convio clients, partners, industry experts and other invited guests. It's an event filled with innovative ideas to get your creativity flowing, and real-world examples of techniques that you can start using right away to boost your fundraising, advocacy and marketing. Need help online? Contact Nick Allen or Mwosi Swenson at (510) 843-8888. DonordigitalDirect is published by Donordigital, the online direct marketing agency that helps nonprofits build their constituencies through fundraising, advocacy and marketing campaigns. © 2009 by Donordigital. Contact us: info@donordigital.com, phone: 510-843-8888 This message was sent to odeuk@hanmail.net. Visit your subscription management page to modify your email communication preferences or update your personal profile. 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