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September 12, 2007 |
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DONORDIGITAL MERGES WITH FENTON COMMUNICATIONS
Donordigital and Fenton Communications, which merged in May, are in the process of integrating their operations and creating a new model of public interest communications consulting for the 21st century. The new firm aims to be at the cutting edge of fundraising, advocacy and communications, combining the powerful new tools of the Internet age with the tried and true strategies developed by Fenton over 25 years in the service of leading public interest causes. Watch for a new set of service offerings from the combined firm later this fall - and contact us directly to find out how we can help you integrate your online and offline communications for greater impact. Contact Nick Allen at Donordigital, Lisa Witter in New York, Ira Arlook in Washington, or Parker Blackman in San Francisco.
HSUS VICK CAMPAIGN GENERATES 300,000 CALLS, ADDS 168,000 TO LIST
The Humane Society of the United States has been working to ban animal fighting in all 50 states, pushing for the successful passage of the federal Animal Fighting Enforcement Prohibition Act which creates felony-level penalties for animal fighting crimes. So when the story broke last month that a federal grand jury had indicted Atlanta Falcons quarterback Michael Vick on felony dog-fighting charges, The HSUS sent an advocacy message the next day. The result: over 300,000 calls to the NFL urging them to suspend him indefinitely. Five days later, the NFL ordered Vick to stay out of training camp.
Next, The HSUS called for Nike to end its relationship with Vick; 168,000 HSUS members responded, and, a few days later, Nike suspended Vick's contract without pay and dropped Vick products from its retail stores.
Headlines and hard work made the campaign successful. Supporters sent more than 421,000 tell-a-friend messages and more than 168,000 new people joined the HSUS e-mail list.
AMNESTY WINS DMFA "E-MAIL PACKAGE OF THE YEAR"
Amnesty International USA's "sponsor our bus shelter ads" e-mail fundraising appeals won the Direct Marketing Fundraisers Association's "E-mail Package of the Year" award. The New York award ceremony is September 26th.
The e-mails made a great offer: As Congress returns to work, get Amnesty's message against torture in front of them. Sponsor Amnesty's Washington bus shelter ads for a month for $1,344... and get a copy of the ad poster.
The urgency of the issue - and the mission-related premium - persuaded 21 Amnesty supporters to make gifts of $1,344. only a few of these high-dollar donors had ever given more than $250, and this was the first gift for many of them. one donor made an e-mail-generated renewal gift of $250 - and then the next day sponsored the bus shelter for $1,344.
We learned - again! - how donors can make stretch gifts when they are motivated!
CHRONICLE: onLINE DOLLARS UP 37%
Humane Society of the United States VP for Media and online Communications Geoff Handy was featured on the cover of the Chronicle of Philanthropy's annual online fundraising issue. For organizations that provided figures for 2005 and 2006, the Chronicle found, online fundraising grew by 37 percent, from $880 million to $1.2 billion last year. online gifts grew by more than 50 percent at 85 organizations. Of those, 34 saw Internet gifts more than double."
The paper quoted Donordigital's Nick Allen: "The organizations that are working it continue to bring in more and more money online every year. Even for the organizations that aren't doing that much, more people are online. More people have broadband. More people are used to using their credit cards online." Check out the full article here (subscription required).
WORKSHOP WITH US
October 9, 2:00pm Eastern, online seminar
Using e-mail and the Web to raise money, engage your donors, and grow your constituency
Join Nick at a Forum for Fundraising online seminar on using e-mail to resolicit existing online and offline donors and building engagement and loyalty among donors, advocates, and other supporters. 90 minutes. More info and registration here.
October 18-19, Austin
Join Nick Allen, Jenn Smith, and other Donordigerati at the Convio Summit 2007.
October 23-25, Holland
Nick Allen and Anita Yuen of UNICEF present a two-day Master Class at the International Fundraising Conference on "New Media Fundraising In Action." This conference is expensive, but worth it for the very high quality of presentations and the valuable learning from major NGOs in Europe, Asia, and Latin America.
NEW CLIENTS
Donordigital is pleased to welcome the UN High Commissioner on Refugees (UNHCR), AmeriCares, and the World Society for the Protection of Animals (WSPA) as new clients.
UNHCR has helped 50 million people restart their lives. Its mission is to safeguard the rights and well-being of the world's 20 million refugees. We're helping the organization develop an emergency response strategy for online work, as well as develop its online fundraising in Latin America.
AmeriCares has delivered over $6 billion in medicine, relief supplies, and other aid to 137 countries. AmeriCares assembles product donations from the private sector, determines the most urgent needs, and solicits the funding to send the aid via airlift or ocean cargo from its U.S. and European warehouses.
The World Society for the Protection of Animals (WSPA) is an international animal welfare organization with more than 770 member organizations in over 145 countries. Its vision: a world in which the welfare of animals is understood and respected by everyone, and protected by effective legislation. We're working with both the U.S. WSPA organization and the international HQ in London.
NEW STAFF
Matt Ipcar, who designed the Donordigital logo eight years ago and then went on to become principal designer at Frog Design in New York, joins Fenton/Donordigital as Design Director this week, based in New York. At Frog, one of the top design firms in the world, Matt did online and offline design work for clients such as MTV, the BBC, and dozens of Fortune 500 companies. From our New York office, now he'll design for our clients.
Melissa Tooley joins us as Research & Data Analyst in San Francisco. She comes from BASES, the Nielsen company that does "sales forecasting and initiative optimization for new products" (e-mail her and she'll explain). Melissa will be boosting our efforts to understand the metrics that our clients' e-mails and Web pages and widgets generate.
WANT TO WORK FOR US?
Two jobs available in San Francisco: production manager and online marketing director.
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DONORDIGITAL DIRECT is published about once a month by Donordigital, the online direct marketing agency which helps nonprofits build their constituencies through fundraising, advocacy, and advertising campaigns. |
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© 2007 by Donordigital, a Fenton Communications company.
Contact us: info@donordigital.com, phone: (415) 278-9444
182 Second St., Suite 400, San Francisco, CA 94105
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