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Dear Ohdeuk,
So, how are we doing?
Do you enjoy this newsletter? Have you found it useful?
What do you like the most? What do you like the least?
Write me . Let me know what you think. Tell me what you’d like to see in these pages.
And if you want to write something yourself, let me know what you have in mind. E-mail me, and I’ll let you know right away if I think it fits.
Meanwhile, enjoy this issue. We had a lot of fun putting it together.
Spotlight on Success...
1. Breaking down distance
One of the underlying goals of every direct mail fundraiser is to figure out how to solidify the relationship between the organization and its core constituency...
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2. Where's Mal
September 24-25, 2007 – Kansas City KS
Philanthropy Midwest Conference
Workshop: How Special Events Can Help You Raise More Money
Workshop: Seven New Challenges in Direct Mail Fundraising...
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Answerman
3. How to create an appeal (Part 2)
By Peter Schoewe
Segmenting donorfiles for appeal mailings is more intimidating and complicated than it needs to be. That’s because too many segmentation plans dive right into the details...
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Hands on
4. Up?
Many nonprofits are generating more money through direct mail than previously, but they’re finding it tougher to acquire donors...
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Hands on
5. Donor-centered Fundraising
By Mal Wariwck, Editor
The Craft of direct mail fundraising grew out of what used to be called “direct mail marketing,” best known to the general public as junk mail...
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6. Two Approaches to Direct Mail Fundraising
The Marketer's Approach and the Fundraiser's Approach...
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Online
7. Nine tips for effective e-mails
By Nick Allen
E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications...
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What's Working
9. This insert fits perfectly
When you consider what extra components—if any—to add to a direct mail package, you might think of a lift note, petition, drop-in photo, or the like...
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10. Generosity?
Thinking about the ideal time to send out that next e-mail fundraising blast?...
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11. Tips & Timesavers
Last year the Indiana University Center on Philanthropy conducted a study of high net-worth philanthropy on behalf of the Bank of America. Its most striking finding was that nearly all high net-worth households give—96.9% of those with net worth from $1-$5 million and 99.5% or higher for those with more money...
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Copy Corner
12. When one signer isn't enough
By Deborah Block and Paul Karps
The real power of direct mail fundraising lies in the ability it gives you to communicate on a warm, personal level with your donors, members, and prospects. And the very essence of this dialogue is to create a one-on-one relationship between the letter signer and the reader.
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