모금뉴스

Mal Warwick 의 모금 뉴스

양곡(陽谷) 2007. 8. 3. 02:28

Dear Ohdeuk,

I should probably have my head examined for doing this. But here goes.
 
Since 1994, I’ve been answering fundraising questions online through our Web site, www.malwarwick.com. Recently, my intrepid assistant, Kieu Thi Tran, compiled, organized, and posted here the more than 500 Q&As that have resulted. You may find the answer to your own question.
 
Yes, I’m still willing to answer your questions but don’t rush! I’ve got a couple of other things to do, too. And if I’m swamped with inquiries, it may take me awhile to get out the answers.
 
Meanwhile, I hope you enjoy this issue of my newsletter.
 

Spotlight on Success...

1. Beware of address labels

By Jeff Brooks

Does everyone hate address-label fundraising mailings? Well, apparently not quite everyone—but it’s getting close...

Read more

Hands on...

2. Learn from the big guys

By Benjamin Borne

I have a secret—a secret I only want to share with smaller nonprofit organizations. So keep it to  yourselves. We don’t want the big guys to know we’re on to them... 

Read more 

Extra!

3. You need a lift!

By Ivan Levison

"Read this only if you have decided not to take advantage of this incredible offer!”
You've probably seen this line, or one just like it, a thousand times before...

Read more  

Special Report

4. Direct Mail Lists on a Shoestring

By Ellis M. M. Robinson

You don’t necessarily have to spend hundreds of dollars just to rent lists of people to mail to. In this article, I’ll suggest some cost-effective ways you can ease into direct mail by using lists you already have or can get access to easily (and cheaply)...

Read more

 

5. Where's Mal

August 18, 2007 – Berkeley CA
Craigslist Foundation Nonprofit Boot Camp...

Read more

 

6. Online

A survey by The Chronicle of Philanthropy finds that electronic donations to the nation’s biggest charities continue to rise...

Read more

 

7. Politicians

Charities beware: Not only do you have to compete with each other and commercial direct marketers for space in that crammed mailbox—you’re about to get squeezed by political candidates, too...

Read more 

 

8. Teasers?

So, tell me – how many times have you actually tested a teaser on an outer envelope against a carrier with no teaser?...

Read more

 

 

9. Grumbling

How do people really feel about cells phones, Internet-connected computers, and other devices spawned by the technological revolution?...

Read more


PASS IT ALONG! If you find this e-newsletter useful, please use the link below to tell your friends and colleagues.
 Tell-a-friend!

If you received this message from a friend, you can sign up for Mal Warwick's Successful Fundraising online.

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Join Mal Warwick at the AFP/DMA 2007 Bridge Conference July 9 - 10 in Washington DC.


©2006 Mal Warwick Associates

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