Dear Ohdeuk,
I should probably have my head examined for doing this. But here goes.
Since 1994, I’ve been answering fundraising questions online through our Web site, www.malwarwick.com. Recently, my intrepid assistant, Kieu Thi Tran, compiled, organized, and posted here the more than 500 Q&As that have resulted. You may find the answer to your own question.
Yes, I’m still willing to answer your questions but don’t rush! I’ve got a couple of other things to do, too. And if I’m swamped with inquiries, it may take me awhile to get out the answers.
Meanwhile, I hope you enjoy this issue of my newsletter.
Spotlight on Success...
1. Beware of address labels
By Jeff Brooks
Does everyone hate address-label fundraising mailings? Well, apparently not quite everyone—but it’s getting close...
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Hands on...
2. Learn from the big guys
By Benjamin Borne
I have a secret—a secret I only want to share with smaller nonprofit organizations. So keep it to yourselves. We don’t want the big guys to know we’re on to them...
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Extra!
3. You need a lift!
By Ivan Levison
"Read this only if you have decided not to take advantage of this incredible offer!” You've probably seen this line, or one just like it, a thousand times before...
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Special Report
4. Direct Mail Lists on a Shoestring
By Ellis M. M. Robinson
You don’t necessarily have to spend hundreds of dollars just to rent lists of people to mail to. In this article, I’ll suggest some cost-effective ways you can ease into direct mail by using lists you already have or can get access to easily (and cheaply)...
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5. Where's Mal
August 18, 2007 – Berkeley CA Craigslist Foundation Nonprofit Boot Camp...
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6. Online
A survey by The Chronicle of Philanthropy finds that electronic donations to the nation’s biggest charities continue to rise...
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7. Politicians
Charities beware: Not only do you have to compete with each other and commercial direct marketers for space in that crammed mailbox—you’re about to get squeezed by political candidates, too...
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8. Teasers?
So, tell me – how many times have you actually tested a teaser on an outer envelope against a carrier with no teaser?...
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9. Grumbling
How do people really feel about cells phones, Internet-connected computers, and other devices spawned by the technological revolution?...
Read more |