Mal Warwick"s news letter

Dear Ohdeuk, I hope you enjoy this issue of my newsletter. More to the point, I hope you find it useful. It represents my colleagues’ and my modest effort to raise the level of understanding about fundraising throughout the nonprofit sector.   You can help advance the craft we share—many now call it a profession—by offering an opportunity to subscribe to this newsletter to your friends, co-workers, or acquaintances who are helping to build civil society in other ways.   After two decades of publication under several titles and in different formats, Mal Warwick’s Newsletter now counts more than 8,000 subscribers in 67 countries. Please ask your friends to join us, too!   While you’re at it, pass along the word about the upcoming International Fundraising Congress in The Netherlands Oct. 23-26. You won’t find a better fundraising conference anywhere in the world.   If you’re in North America at the time, I also strongly recommend you sign up for Richard Radcliffe’s July 17 Webinar “Making Legacy Giving Dead Easy.” It will take place at 2pm Eastern time that Tuesday, and it’s worth every penny you’ll pay.   Cheers, mal   Download the PDF or view webpage here. In this Issue:   1. Spotlinght on Success...25 ways to stay 15 minutes ahead 2. Answerman...How to create an appeal (Part 1) 3. Hands on...Getting the family on board 4. Data...Profit 5. What's Working...The old one-two punch 6. Copy Corner...The Darfur puppy 7. Tips! 8. Appreciation!   Spotlight on Success... 1.  25 ways to stay 15 minutes ahead BY Ken Burnett Success in fundraising—or in any human endeavor—isn’t often a matter of big ideas and major breakthroughs... Read more Answerman 2. How to create an appeal (Part 1) BY Peter Schoewe The appeals you send to your housefile donors can be the most perplexing mailings to create...  Read more  Hands on 3. Getting the family on board BY Lola Mauer The Faculty/Staff campaign at the University of South Carolina (Columbia SC) has reached $1.7 million in gifts and pledges this fiscal year... Read more   Data 4. Profit By JOHN SAUVÉ-RODD Ironically, all “not-for-profits” still have to realize a surplus. That’s what most people call profit. And, in fundraising, one of the most useful ways to monitor profit is at the level of the individual donor... Read more What's Working 5. The old one-two punch Giving it “the old one-two punch” is an apt way to describe a follow-up mailing. That is, when a second package reiterates a previous appeal’s Marketing Concept—and re-emphasizes the need for a gift... Read more Copy Corner 6. The Darfur puppy BY Deborah Block and Paul Karps As we've often written in this newsletter, telling a compelling story in a direct mail fundraising package is a terrific way to bring a broader issue down to an individual level. In effect, by personalizing the issue, you give the reader an easier and more tangible way to grasp the bigger message... Read more 7. Tips! BY L. M. Place campaign reminders, as well as quotes from faculty/staff, in your campus newsletter... Read more   8. Savvy? BY Jerry Panas Allan Marriage is with the Bible Society of Canada. He tells me that the organization became concerned that they hadn’t done a good enough job of thanking their donors... Read more

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©2006 Mal Warwick Associates