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Dear Ohdeuk,
Here are the latest fundraising tips and insights from Mal Warwick & Associates, plus highlights from the most recent issue of Mal Warwick's Newsletter: Successful Direct Mail, Telephone, and online Fundraising.
www.malwarwick.com/newsletter/success0403.html
SAYING THANK YOU
By Susie Fought
Talk to any development professional or fundraising expert, and she'll agree: Thanking donors promptly and effectively is fundamental to any successful fundraising program. It's clearly the polite thing to do. It's also a matter of common sense and confirmed by research that donor thank-yous increase response to subsequent appeals, strengthen donor loyalty, and help build long-term relationships with donors.
Complete text:
www.malwarwick.com/newsletter/success0403.html#thanks
TESTING E-MAIL WITHOUT TESTING YOUR SANITY
By Rachel Allison
The night sweats. The sweaty palms. The ulcers. I used to think these were all part and parcel of the testing and sending of e-mail messages. But not anymore. My "eureka" moment was The E-mail Production Checklist.
Complete text:
www.malwarwick.com/newsletter/success0403.html#testing
SPREAD THE WORD
Our free e-newsletter now has 3,000 monthly subscribers in 40 countries! But we know there are many more, at nonprofits of all sizes, who can benefit from the new ideas and insights that you receive with each issue. If you have friends or colleagues who could use a little help with their fundraising (and isn't that everyone?) you can use the link below or simply forward this message. Thanks!
ASK MAL
Mal Warwick is waiting to answer your fundraising questions -- just go to www.malwarwick.com/askmal.html. Here's a recent question from a reader:
IS IT A GOOD IDEA TO CONTINUALLY SUGGEST UPGRADED GIFT AMOUNTS EACH TIME WE MAIL, OR SHOULD WE onLY DO IT onCE PER YEAR?
Mal answers: I suspect it's wise to confine upgrade efforts to those infrequent appeals when you really try to secure a dramatically higher gift. With that said, however ...
Complete text: www.malwarwick.com/askmal06.html#question300
Ask your own question: www.malwarwick.com/askmal.html
MAL WARWICK TO SPEAK AT 5TH INTERNATIONAL WORKSHOP on RESOURCE MOBILISATION
Mal Warwick will speak at the Resource Alliance's 5th International Workshop on Resource Mobilisation. This exciting, international forum will be held March 26th-28th, 2004 in Johannesburg, South Africa.
Details and registration: www.resource-alliance.org
More workshops: www.malwarwick.com/workshops.html
AVAILABLE NOW! MAL'S NEWEST BOOK, "REVOLUTION IN THE MAILBOX: YOUR GUIDE TO SUCCESSFUL DIRECT MAIL FUNDRAISING"
This updated edition of Mal Warwick's landmark book has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Mal's practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.
Online Discount! Save 20% when you order "Revolution in the Mailbox."
More information: www.malwarwick.com/revolution.html
STEVE HITCHCOCK'S MAILBAG
Steve Hitchcock discusses the effectiveness of four-color outer envelopes:
When we have used these envelopes, they haven’t always tested ahead of a more restrained envelope. An added complication is that most color photographs work a lot better on a larger envelope -- say 6 x 9 or 9 x 12 as opposed to a standard Number 10 envelope (roughly 4 x 9 inches). The good news is that ...
Complete text:
www.malwarwick.com/mailbag/mailbag0403.html
FEATURED CLIENT OF THE MONTH: Co-op America (Washington, D.C.)
Co-op America's resourceful staff and its 50,000 members across the country are dedicated to the proposition that individual Americans, exercising their economic power as consumers, investors, and activists, can change the way America does business. With extensive programs underway in holding corporations accountable for their actions, promoting fair trade internationally, building the green economy, and promoting community investing, Co-op America has made its mark through such publications as the National Green Pages and its down-to-earth monthly newsletter, Real Money, as well as its extensive organizing efforts. Mal Warwick has advised Co-op America on fundraising and marketing since the 1980s, playing a key role in developing its monthly sustainer, high-dollar giving, and legacy giving programs while helping fine-tune its successful ongoing direct mail fundraising program.
Visit their website at www.coopamerica.org
WHAT'S UP onLINE
By Dan Weeks
For over 30 years, Oxfam America has been fighting poverty, hunger, and social injustice. Their Web site includes news on timely events such as ...
Complete text:
www.malwarwick.com/newsletter/success0403.html#whatsup
WANT MORE?
This electronic newsletter features only two of the many insightful and fact-filled articles that appear six times a year in each printed issue of "Mal Warwick's Newsletter: Successful Direct Mail, Telephone, and online Fundraising." You can learn more -- and subscribe -- by calling, toll-free, (800) 217-7377.
Details at www.malwarwick.com/subscribe.html
TALK TO US!
What do you think of our newsletter? Some of the most interesting and challenging questions come from our readers -- we'd like to know what YOU think! Just drop us a note at news@malwarwick.com
PRIVACY POLICY
When you sign up to receive this newsletter, that's all you'll get! We don't share your name, e-mail address, or any other information.
COPYRIGHT NOTICE
The entire contents of this message are copyright (c) 2004 by Mal Warwick & Associates, Inc.
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