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Dear Ohdeuk, Here are the latest fundraising tips and insights from Mal Warwick & Associates, plus highlights from the most recent issue of Mal Warwick's Newsletter: Successful Direct Mail, Telephone, and online Fundraising. www.malwarwick.com/newsletter/success0312.html MASTERING THE NEW MEDIA MIX By Mal Warwick One of the hallmarks of our age is the continuing explosion of new communications technologies. Surely, there's no end in sight to the spectacular inventiveness (and boundless greed) that has given rise to an unending stream of ever-more-amazing gadgets and devices. Today, at least in theory, the enterprising fundraiser can use any or all of the following channels of communications with her donors, prospects, or the general public: Complete text: www.malwarwick.com/newsletter/success0312.html#mastering THE POWER OF ORATORY By Deborah Block and Paul Karps Fundraisers like to talk about how a direct mail letter should be a one-on-one, personal communication between the signer and reader. We wholeheartedly agree. But when it actually comes to putting our words together -- to make the letter as emotionally compelling and motivating as possible -- we rely on the power of oratory as our wordsmithing guide. Complete text: www.malwarwick.com/newsletter/success0312.html#oratory SPREAD THE WORD Our free e-newsletter now has over 2,900 monthly subscribers in 40 countries! But we know there are many more, at nonprofits of all sizes, who can benefit from the new ideas and insights that you receive with each issue. If you have friends or colleagues who could use a little help with their fundraising (and isn't that everyone?) you can use the link below or simply forward this message. Thanks! ASK MAL Mal Warwick is waiting to answer your fundraising questions -- just go to www.malwarwick.com/askmal.html. Here's a recent question from a reader: HOW LONG SHOULD A YEAR-END APPEAL LETTER BE? Mal answers: A year-end appeal -- like any other fundraising letter -- needs to be as long as necessary to make the case for giving.  There are circumstances in which a one-page letter will suffice. But that's typically not the case in a year-end appeal... Complete text: www.malwarwick.com/askmal06.html#question279 Ask your own question: www.malwarwick.com/askmal.html ON THE ROAD AGAIN WITH MAL By Camille Hoelting Mal Warwick will be among 27 leading international fundraising experts who will present at the Resource Alliance's 5th International Workshop on Resource Mobilization (IWRM), March 26-29, 2004, in Johannesburg, South Africa. Complete text: www.malwarwick.com/newsletter/success0312.html#road COMING SOON! MAL'S NEW BOOK, "REVOLUTION IN THE MAILBOX: YOUR GUIDE TO SUCCESSFUL DIRECT MAIL FUNDRAISING" This updated edition of Mal Warwick's landmark book has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Mal’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability.  Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool. Pre-publication Discount! Save 20% when you pre-order "Revolution in the Mailbox." More information: www.malwarwick.com/revolution.html STEVE HITCHCOCK'S MAILBAG Steve Hitchcock offers his opinion on whether peel-and-stick stickers should be used in direct mail response devices. I don't recommend this technique for your organization's fundraising appeals. There are a few instances where these peel-and-stick stickers might actually work, but I'd be willing to bet that your organization isn't one of those that could take advantage of this technique used by commercial direct mailers. Let me explain why I think that's the case. Complete text: www.malwarwick.com/mailbag/mailbag0312.html FEATURED CLIENT OF THE MONTH: Bread for the World Bread for the World is a bipartisan citizens' movement that seeks justice for hungry people in the United States and around the world. Its 50,000 members lobby Congress to reform and expand time-tested initiatives that give hungry people the tools and resources to feed themselves and their families. Through its annual legislative campaigns -- supported by "Offerings of Letters" in thousands of churches across the country -- Bread for the World has helped persuade Congress to establish and strengthen the Child Survival Fund, debt relief for poor countries, the Women, Infants and Children (WIC) nutrition program, and school lunches. Bread for the World has been a client of Mal Warwick & Associates since 1989, and we have helped coordinate over 500 projects on their behalf -- with an emphasis on membership acquisition and the recruitment of monthly donors. Visit their website at www.bread.org WHAT'S UP onLINE By Dan Weeks December is Universal Human Rights Month, as this was the month, in 1948, when the United Nations adopted the Universal Declaration of Human Rights. So it seems a good time to see what's up at the International Rescue Committee, who have been around even longer than the U.N... Complete text: www.malwarwick.com/newsletter/success0312.html#whatsup WANT MORE? This electronic newsletter features only two of the many insightful and fact-filled articles that appear six times a year in each printed issue of "Mal Warwick's Newsletter: Successful Direct Mail, Telephone, and online Fundraising." You can learn more -- and subscribe -- by calling, toll-free, (800) 217-7377. Details at www.malwarwick.com/subscribe.html TALK TO US! What do you think of our newsletter? Some of the most interesting and challenging questions come from our readers -- we'd like to know what YOU think! Just drop us a note at news@malwarwick.com PRIVACY POLICY When you sign up to receive this newsletter, that's all you'll get! We don't share your name, e-mail address, or any other information. COPYRIGHT NOTICE The entire contents of this message are copyright (c) 2003 by Mal Warwick & Associates, Inc.   PASS IT ALONG! If you find this e-newsletter useful, please use the link below to tell your friends and colleagues.  Tell-a-friend! If you received this message from a friend, you can sign up for Mal Warwick's Successful Fundraising online. If you would like to unsubscribe from Mal Warwick's Successful Fundraising online, or update your account settings, please click here or respond to this email with "REMOVE" as the subject line.