click 하면 자료가 !

Dear Ohdeuk, You’ll probably read only a small portion of this newsletter’s contents. I know that’s likely since just a small percentage of our readers click on the PDF version, which includes a lot of valuable information you won’t find in this e-mailed edition.   Here’s what you’ll miss in this issue if you only scan the summaries on this screen:   Insightful findings from studies of e-mail’s impact and the need for frequent and consistent online contact 20 years worth of insight about how to choose a list manager for your donorfile Full-color reproduction of an outstanding legacy promotion package Plus short items on giving after retirement, changing patterns in the public’s acceptance of using credit cards online, and the interplay between e-mail and direct mail   We put a lot of time and elbow grease into each issue, and we’re eager for you to get the very most from it. Try the PDF version. You won’t regret it.     Cheers, mal P.S. You say you don’t know what a PDF is, or how to handle it? No sweat! Don’t worry about the silly abbreviation for “Portable Document Format.” Just download the FREE software from Adobe that will allow you to open, read, and print out PDFs at will. It’s well worth a few minutes to wait for the download to finish. Click here to view as a webpage. Download the PDF of this newsletter.   In This Issue:  1. Spotlight...Deborah Block and Paul Karps 2. Extra!...by Tom Belford 3. Hands on...by Karen Matheson and Eve Fox 4. What's Working...by Deborah Block & Paul Karps 5. on Lists...by Suzie McGuire 6. Copy Corner...by Deborah Block and Paul Karps 7. Tidbits   SPOTLIGHT 1.  Online insight BY DEBORAH BLOCK AND PAUL KARPS The trends in online giving—as well as its advantages and disadvantages—have certainly become a popular subject among direct marketing fundraisers far and wide. We’re all...  Read more EXTRA! 2. Learning from politics BY TOM BELFORD With the 2008 presidential campaign underway, candidates like McCain, Clinton, Romney, Obama, and Edwards are already dueling for the “best Internet campaign” honors.  Nonprofits should... Read more  HANDS on 3. Do e-mail silences matter?  BY KAREN MATHESON AND EVE FOX Are you one of the many e-mail fundraisers, organizers, advocates, or marketers who view their online statistics with a sigh? Do you fantasize about sky-high open, click-through, and response rates... Read more   WHAT's WORKING 4.  International Rescue Committee BY DEBORAH BLOCK AND PAUL KARPS You’ve probably seen those planned giving packages some nonprofits mail that make you want to lie down and take a snooze. Full of technical mumbo-jumbo and copy-heavy brochures... Read more   ON LISTS 5. Choosing a list manager BY SUZIE MCGUIRE Don't confuse a list manager with a list broker. The latter helps you select appropriate prospect lists for your acquisition program; you’ll need a broker...  Read more   COPY CORNER 6. Hidden real estate BY DEBORAH BLOCK AND PAUL KARPS For most New Yorkers, every square foot of space in their cramped abodes is considered treasured real estate. That’s also the case here in the pricey San Francisco Bay Area, where we live. The same can be said for a direct mail fundraising package...  Read more   TIDBITS 7. Tidbits  Will Boomers contribute after retirement? Do women between the ages of 25-44 read more direct mail or online appeals? To get the scoop click here. WHERE'S MAL? To track the whereabouts of our very own direct mail fundraising guru click here.   PASS IT ALONG! If you find this e-newsletter useful, please use the link below to tell your friends and colleagues.  Tell-a-friend! If you received this message from a friend, you can sign up for Mal Warwick's Successful Fundraising online. This message was sent to odeuk@hanmail.net. Visit your subscription management page to modify your email communication preferences or update your personal profile. To stop ALL email from Mal Warwick's Successful Fundraising online, click to remove yourself from our lists (or reply via email with "remove or unsubscribe" in the subject line). Join Mal Warwick at the AFP 2007 International Conference on Fundraising March 25 - 28 in Dallas, TX. For details click the image below. ©2006 Mal Warwick Associates