Mal Warwick

Dear Ohdeuk, If you’re reading this newsletter because you signed up someplace where I was speaking or because someone forwarded a copy to you, you may not be aware of the abundant resources available on the Mal Warwick Associates Web site, www.malwarwick.com.   We created the site in 1994, barely a year and a half after the World Wide Web went public, and we’ve been steadily adding new material ever since.   For example, a click right here will take you to a large collection of articles on fundraising, especially direct mail, telemarketing, and the Internet.   Or you could click here to visit a copious collection of Steve Hitchcock’s monthly columns for the magazine Contributions.   How about back issues of this newsletter? Click here, and you’ll find complete issues since May 2006 and selected articles dating back to January 2000. (This newsletter goes back to 1986, but we only began digitizing the contents seven years ago.)   There’s lots more: a huge number of Q&As, information about the books my colleagues and I have written, and presentations I’ve made at conferences and workshops, as well as podcasts I’ve recorded on socially responsible business. It’s all available here.   Oh, and don’t forget to try the PDF version of this newsletter. There’s more than meets the eye there, too.    Cheers, mal Click here to view as a webpage. Download the PDF version.   In This Issue:  1. And the winner is...By Mal Warwick 2. Answerman...By Peter Schoewe 3. Extra!...By Kathleen Brennan 4. Hands on...By Mal Warwick 5. Perspectives...By Erin Ehsani 6. Tidbits   AND THE WINNER IS 1.  Welcome! BY MAL WARWICK There's no mistaking the warmth of this Welcome Kit for new members of...  Read more ANSWERMAN 2. Growing by leaps and bounds BY PETER SCHOEWE The best mailers test around the edges of their control packages, trying to boost response by a quarter of a percent or average gift by a dollar. But what do you do when... Read more  EXTRA! 3. First understand your donors  BY KATHLEEN BRENNAN Before you can write a fundraising piece, you need to understand what donors... Read more   HANDS on 4.  Fundraising ratios and other deceptions BY MAL WARWICK Conventional wisdom holds that the best way to measure your organization's efficiency is to... Read more   PERSPECTIVES 5. Navigating fundaising channels BY ERIN EHSANI Each issue of Mal Warwick's Newsletter features fundraising news and tips from leading industry professionals.  Starting this month...  Read more   TIDBITS 6. Tidbits  What do people use to help them through major life decisions? What to do with charitable donations? The answers to these tidbits and more here. Read more WHERE'S MAL? To track the whereabouts of our very own direct mail fundraising guru click here.   PASS IT ALONG! If you find this e-newsletter useful, please use the link below to tell your friends and colleagues.  Tell-a-friend! If you received this message from a friend, you can sign up for Mal Warwick's Successful Fundraising online. This message was sent to odeuk@hanmail.net. Visit your subscription management page to modify your email communication preferences or update your personal profile. To stop ALL email from Mal Warwick's Successful Fundraising online, click to remove yourself from our lists (or reply via email with "remove or unsubscribe" in the subject line). Join Mal Warwick at the AFP/DMA 2007 Bridge Conference July 9 - 10 in Washington DC. ©2006 Mal Warwick Associates