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Dear Ohdeuk,
Thank you for your continued interest in our e-newsletter, and stay tuned. Soon there will be some e-xciting e-changes!
Have you sampled all the wonderful resources at www.malwarwick.com? Our Web site has loads of free stuff — including:
** lots of articles, columns, and speeches by Mal Warwick and others;
** information about how direct mail can help your organization;
** hundreds of questions answered personally by Mal on topics both common and rare;
** a Confidence Level Calculator to test the reliability of your direct mail donor-acquisition test results;
** Powerpoint presentations from many of Mal's workshops and lectures;
** an online Fundraising IQ quiz;
** information about books by Mal, Steve Hitchcock, and others.
Oh, and you can find information about the company, too — our mission, our staff, our services, and our commitment to socially and environmentally responsible business practices.
If you have friends or colleagues who could use help with their fundraising (and isn't that everyone?), please use the "Pass it along!" link at the bottom, or simply forward this message. Thanks!
Here are the latest fundraising tips and insights from Mal Warwick & Associates, plus highlights from the most recent issue of Mal Warwick's Newsletter: Successful Direct Mail, Telephone, and Online Fundraising.
This e-newsletter now goes out to over 4,000 people in over 60 countries each month!
www.malwarwick.com/newsletter/success0604.html
In This Issue:
1. Maximizing matching money by Brian Lacy
2. What's Working: Happy Anniversary!
3. Heads Up: Mal's New Book is Coming Soon
4. Mal Warwick to speak in Kennebunkport, Maine
5. Travel to Bangkok with Mal!
6. Ask E-Mal
7. Steve Hitchcock's Mailbag
8. Available now! Steve Hitchcock's book, "Open Immediately!"
9. What's Up Online, by Dan Weeks
10. Client of the Month: Project Bread (East Boston, Massachusetts)
11. Steve Hitchcock's suggestion for April
12. Archived Issues
1. MAXIMIZING MATCHING MONEY BY BRIAN LACY
Matching gifts should be exciting to nonprofits for many reasons. There is a tremendous pool of such support. Many of the gifts that a charity is already receiving can be doubled or tripled. Development staff at large universities, regional hospitals, national social service agencies — in fact, all charities — can benefit by working to ensure that the "Top 10 Components of a Successful Matching Program" are present at their institutions:
Complete text: www.malwarwick.com/newsletter/success0604.html#matching
2. WHAT'S WORKING: HAPPY ANNIVERSARY!
In the never-ending search to come up with a compelling reason to mail to a donor, we've found a new twist on the annual renewal package. The concept is clever and, frankly, charming. Mailed by the Christian Appalachian Project (Hagerhill, KY), the 7-1/2 x 5-1/2" outer is lasered in a handwritten font — with no copy other than CAP's name and address on the back flap. Inside, a 5 x 7" generic one-sided letter — mailed flat — begins with the copy:
Complete text: www.malwarwick.com/newsletter/success0604.html#anniversary
3. HEADS UP: MAL'S NEW BOOK COMING SOON
Mal Warwick's latest book is a practical, down-to-earth guide for people who own, run, or want to start small businesses. With his co-author, famed Ben & Jerry's co-founder Ben Cohen, Mal shows how even the smallest business can operate on the basis of humane and just values . . . and make more money in the process! "Values-Driven Business: How to Change the World, Make Money, and Have Fun" will be published April 17, 2006, by Berrett-Koehler Publishers. Stay tuned for more information.
4. MAL WARWICK TO SPEAK IN KENNEBUNKPORT, MAINE
From April 20-23, 2006, Mal will be speaking at the Social Venture Network's 2006 Annual Member Gathering at the beautiful Nonantum Resort in Kennebunkport, Maine — only 30 minutes from the Portland airport and 90 minutes from the Boston airport. Come explore what lies at the intersection of business, community and spirit.
More info: www.svn.org/Initiatives/spring-2006/spring2006.htm
More workshops: www.malwarwick.com/workshops.html
5. TRAVEL TO BANGKOK WITH MAL!
Join Mal in Bangkok, Thailand from May 5-7 for the Resource Alliance's 7th International Workshop on Resource Mobilisation. Mal will present a two-part mini-course: "How to create a marketing and fundraising strategy."
More info: www.resource-alliance.org/subsection.php?sectionid=5&subsectionid=129
6. ASK E-MAL
Mal is waiting to answer your fundraising questions — just go to www.malwarwick.com/askmal.html. Here's a recent question from a reader:
"How should I phrase our challenge grant? A board member has generously offered to issue a challenge grant of $15,000 for our direct mail campaign. He will match anything raised in total over last year, dollar for dollar, up to $15,000. Is it better to note the amount of the challenge — "a $15,000 challenge", or is it best to just say that "a board member will match any increase beyond last year's campaign" — and not disclose the amount?"
For Mal's answer go to www.malwarwick.com/askmal10.html#question470
Ask your own question or read questions previously answered by Mal:
www.malwarwick.com/askmal.html
7. STEVE HITCHCOCK'S MAILBAG
Steve Hitchcock answers a question about whether to offer a deferred giving option on the reply device and whether it will suppress (immediate cash) response to the mailing:
When I meet and talk with donors or members of nonprofit organizations, I never hear them talk about "planned giving" or "deferred giving." A few talk about bequests, a smaller few talk about "gift annuities," and maybe one in a hundred will say something vague about trusts. It's not that your donors aren't sophisticated. Many of them are very financially savvy. But they think of your organization with their philanthropic mindset. In many cases, their decision to send you a check is a spontaneous reaction to your appeal letter. They care about your mission right now — there's no deferring or planning involved. So, if — and it's a big if — you're going to include a "planned giving option" on reply devices, please try to use more donor-friendly language. For example:...
Complete text: www.malwarwick.com/mailbag/mailbag0604.html
8. NOW AVAILABLE! "OPEN IMMEDIATELY! STRAIGHT TALK ON DIRECT MAIL FUNDRAISING — WHAT WORKS, WHAT DOESN'T, AND WHY" by Steve Hitchcock
If you want straight talk about direct mail fundraising, do what the title says: open this book immediately. In it you'll find 81 brief chapters examining virtually every topic of importance to those who raise money by mail. Unlike other books that over-complicate the subject, Open Immediately! does just the opposite. It offers an elegantly simple and inviting approach to direct mail by focusing on one element at a time.
More information: www.malwarwick.com/open.html
9. WHAT'S UP ONLINE by Dan Weeks
The Center for American Progress is a nonpartisan research and educational institute dedicated to promoting a strong, just, and free America that ensures opportunity for all, while challenging conservative thinking from every conceivable angle. Both the Center (a 501c3) and its c4 cousin, the American Progress Action Fund, have very well-designed Web sites that compel readers to ...
Complete text: www.malwarwick.com/newsletter/success0604.html#whatsup
10. CLIENT OF THE MONTH: PROJECT BREAD (East Boston, Massachusetts)
Located in East Boston, Massachusetts, Project Bread is dedicated to alleviating, preventing, and ultimately ending hunger in Massachusetts. Project Bread's FoodSource Hotline responds to 35,000 calls each year from hungry Massachusetts residents. Funds are provided to 400 food pantries. Innovative preventions — in partnership with community organizations — help prevent hunger and promote nutrition where children, families, and the elderly live, learn, and play.
For 37 years, Project Bread has sponsored the Walk for Hunger. The Walk for Hunger is the oldest continual pledge walk in the country, and the largest annual one-day fundraiser to alleviate local hunger. The 20-mile Walk for Hunger will take place this year on Sunday, May 7, 2006.
Since 2004, Mal Warwick Associates has worked with Project Bread to carry out a comprehensive direct response program. By acquiring new donors at three different times during the year, the organization has broadened its base of financial support. A monthly giving program — BreadWinners — is proving to be an attractive option for both those new donors and past donors.
Check out their Web site at www.projectbread.org/
11. STEVE HITCHCOCK'S SUGGESTION FOR APRIL
The spring and summer months are excellent times to re-activate or reinstate your lapsed and former donors — those individuals who haven't made a gift in 13 months or more (yes, they missed making a year-end gift and they didn't give during that high-response first quarter of the new year). Special re-activation opportunities, "Welcome back," "Why have you forgotten us?" and "I'm deeply concerned that we haven't heard from you" are all effective themes. When possible, telephone campaigns to lapsed donors can be particularly successful. It's almost always cheaper and faster to re-activate lapsed donors than to acquire new ones.
12. Archived Issues
Feel free to peruse past articles from Successful Fundraising Online by visiting our newsletter index: www.malwarwick.com/newsletter/index.html
TALK TO US!
What do you think of our e-newsletter? Some of the most interesting and challenging questions come from our readers — we'd like to know what YOU think! Just drop us a note at news@malwarwick.com
PRIVACY POLICY
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COPYRIGHT NOTICE
The entire contents of this message are copyright (c) 2006 by Mal Warwick & Associates, Inc.
MAL WARWICK'S SUCCESSFUL FUNDRAISING ONLINE:
Steve Hitchcock, Executive Editor
Dan Weeks, Managing Editor
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