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Hi Ohdeuk,
Did we get your attention with that Subject line? Betcha we did! It’s just one sign of the talent oozing from the author of our lead article, Tom Ahern.
This issue also includes:
Production is moving ahead rapidly on my new book, Fundraising When Money Is Tight. Please help me make it a best-seller. Pre-order your copy via Amazon.com at the discounted rate of just $15.61.
Cheers,
Mal
1. Does your organization have jargon breath?
By Tom Ahern
“At risk?” “Accessible?” “Services?” I hear what you’re saying. I just can't see what you’re saying. And that’s the problem with jargon.
In fact, just about everything is wrong with jargon once it leaves your office.
Jargon is for specialists only. It’s convenient, professional shorthand used by staff to speed meetings along. Every industry has its jargon: the sciences, social work, health care, education, even fundraising. (The peculiar term “planned giving” comes to mind. You think the average donor understands what that really means? But I digress.)
 read more
You are invited to join Mal on April 30 in exploring Fundraising When Money Is Tight in a 90-minute Webinar sponsored by the Resource Alliance, organizers of the globally renowned International Fundraising Congress. Mal’s session, based on his newest book, will follow Judy Nichols’ March 26 Webinar on Addressing Donor Fatigue.
2. Be timely–be there
By Tom Gaffny
In my year-long study of the online practices of 144 nonprofit organizations, I learned about 12 ways that charities are using the online medium to bring donors closer to the cause . . . again and again. They’re thus making their organizations more relevant, more provocative, more stimulating, and more engaging.
read more
3. Ask Mal
Since 1994, when the Mal Warwick Associates Web site went online, Editor Mal Warwick has answered fundraising questions posed by visitors to the site. Hundreds of those Q&As are available here. In this feature, we’ll spotlight one Q&A from the most recent month.
Question: How would you measure the value of a newsletter? We've sent newsletters to our members forever, but for some of the smaller groups I work with the production costs per piece start to get quite high. Yet the obvious approach of not sending newsletters to a segment of the membership seems risky/expensive in a situation where we're sure the newsletter has some significant value, and let's say the group's membership is measured in hundreds or right around 1,000. Thoughts?
read more
4. 6 lessons from year-end online fundraising
By Michael Stein
December is the busy season for online fundraisers, and 2008 was no different for Mal Warwick Associates and Donordigital clients. The economic recession added a new twist to the task of crafting online appeals, and nonprofits found varied ways to work this into their messaging and appeal strategies. The ultimate challenge for most nonprofits was seeing smaller online fundraising revenues–and deciding how to reshape budgets and programs around that reality–and also what to count on going forward.
read more
5. December bonanza online
The Agitator summarizes the results of an internal study of online giving among approximately 2,000 nonprofits using Blackbaud fundraising software. The one finding that jumps out is that 48% of their online gifts in 2008 (as measured by dollar value) were contributed during the month of December. What’s more, these charities had an average online donation of $152 in 2008. And which organizations had the highest average gift amounts? Those in the education, healthcare, faith-based, and foundation arenas. To read more about Blackbaud’s study, click here.
6. Getting your board to get
By Rob Blizard
As unemployment numbers go up in your community and your top donors watch their stock portfolios deflate, forging a smart and effective fundraising strategy is going to be harder than ever. While a top-notch Development Director or consultant might be just the ticket to rely on during these tough times, there are other people who should be helping to bring dollars in the door.
Those are the members of your board of directors.
read more
7. A fundraising landmark
It was the American Society for the Prevention of Cruelty to Animals’ most successful fundraising effort ever–and what The New York Times calls “a landmark” in nonprofit fundraising. We’re talking about the ASPCA’s poignant television commercial that features abused dogs and cats while Sarah McLachlan sings her haunting ballad “Angel” in the background. According to The Times, since early 2007, the ad has raised an astounding $30 million for the charity. In addition, many of the 200,000 new donors that have responded to the commercial have become monthly givers–contributing an average of $21 a month to the ASPCA.
8. Where's Mal?
March 24, 2009 – Teleconference
PBS Brown-Bag Teleconference
Fundraising When Money Is Tight
April 14, 2009 – San Francisco CA
Foundation Center
Fundraising When Money Is Tight
April 21, 2009 – Washington DC
George Washington University
Fundraising When Money Is Tight
April 22-23, 2009 – Washington DC
Global Philanthropy Forum
Site: Mayflower Hotel
April 23-26, 2009 – Itasca IL
Social Venture Network Spring Gathering
Site: Eaglewood Resort
May 12-14, 2009 – online
IFC online eConference
June 15-17, 2009 – Naples FL
2009 DMA Nonprofit Leadership Summit
Site: Naples Grande Hotel
June 24-27, 2009 – Bangalore, India
International Workshop on Resource Mobilisation
Site: InfoSys Campus
July 21-23, 2009 – Washington DC
2009 Bridge to Integrated Fundraising Conference
Site: Gaylord Hotel, Resort and Conference Center, National Harbor MD
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Mal Warwick
Editor |
Deborah Block
Managing Editor |
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Contributing Editors:
Nick Allen, Donordigital
Ken Burnett, Cascaid Consulting
Harvey McKinnon, Harvey McKinnon Associates
Jerold Panas, Jerold Panas, Linzy & Partners
Steve Thomas, Stephen Thomas
Joe White, Share Group, Inc.
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