-말 워릭의 모금소식

Printer Friendly | Forward to Friend   Dear Ohdeuk,      Are you bored with the usual run of fundraising conferences and workshops that inevitably disappoint? If so, check out these upcoming events that are sure to provide you with ideas and insights that will help you raise more money for your organization:   Attend the granddaddy of all fundraising conferences—The International Fundraising Congress —near Amsterdam in The Netherlands, Oct. 14-17. This is the world’s best fundraising conference—a great opportunity to network with successful fundraisers from 60 countries and gather lots of new ideas! There are still a few slots left . . . but not many!   Join me in Washington DC on Thursday, October 2, for the first-ever Resource Alliance Master Class in North America. This advanced, all-day seminar will cover the topic Breakthrough Concepts in Direct Mail Fundraising. Attendance will be limited to 50 persons. Register by September 18 for the Early Bird rate. And don’t miss Geoffrey Peters, CEO of Creative Direct Response, in the second Resource Alliance Master Class on Monday, October 20: Toward a More Valuable Donor.   If you prefer to learn at your very own desk, sign up for one or more of the brand-new, 90-minute Resource Alliance online seminars. October 22: Prof. Adrian Sargeant on Eight Practical Lessons Fundraisers Can Learn from Academic Research. October 30: Richard Radcliffe on Planned Giving Secrets. November 13: Roger Craver on Donor Loyalty: The Holy Grail of Fundraising. December 4: Sheeraz Haji on Boost Your Organization's Income with Integrated Fundraising, Marketing, and Advocacy.   In this issue:   How do you keep them on the phone?  Joe White evaluates a telemarketing script. Eight ways writing e-mail appeals is the same as writing direct mail letters.  Mal Warwick looks at the next wave of direct mail.  Make sure your email gets delivered with these tips. Who's considered progressive?  The answer may surprise you. Tom Gaffny shares more online fundraising tips. Do twenty-somethings respond to direct mail?  Mal responds. 7 tips to respond to breaking news online A look at what happens to mail once it gets home. Does urgency increase response?  Deborah Block and Paul Karps evaulate a direct mail package that works. How much money can you raise online?  Find out who's leading the way. Where else can you find such a collection of insightful articles? And they’re all free!   Cheers,     Mal Warwick   1. Evaluating a telemarketing script (Part 1) By Joe White Editor's note:  In the three-part series that begins with this installment, veteran telephone fundraising consultant Joe White critiques the first of three telemarketing scripts prepared for nonprofit organization fundraising campaigns.     read more 2. Eight ways writing e-mail appeals is the same as writing direct mail letters  Donors respond to the same lofty goals and aspirations online as they do in direct mail. Your organization’s vision and mission are the most important motivators.    read more 3. Getting email delivered By Anne Mitchell  In all the focus that email marketers, newsletter publishers, and other volume email senders put on tweaking their content, format, and other aspects of their email to help maximize deliverability, they often overlook...  read more 4. Progressive! By Managing Editor Deborah Block and Paul Karps Who makes up today’s progressive donorbase? According to a poll by The Mellman Group and A.B. Data Group, as reported in NPT Instant Fundraising, progressives are balanced by gender, are well educated, and are increasingly liberal as compared to a similar study in 1995...  read more 5. Destination marketing By Tom Gaffny At the 2008 DMA Nonprofit Conference in Washington DC, late in January, Epsilon Executive Vice President Tom Gaffny delivered an extraordinary workshop, relating the findings of his year-long study of online best practices. The presentation included a staggering 192 slides and revealed so much about the state of fundraising online today that it was virtually indigestible at one sitting. Tom graciously agreed to allow us to publish his findings piecemeal as a new column in this newsletter. What follows is the sixth installment.  read more 6. Ask Mal Since 1994, when the Mal Warwick Associates Web site went online, Editor Mal Warwick has answered fundraising questions posed by visitors to the site. Hundreds of those Q&As are available here. In this feature, we'll spotlight one Q&A from the most recent month.  read more 7. Headline news! By Michael Stein Within hours of the deadly tsunami hitting the coastlines of Southeast Asia in December 2004, organizations worldwide began soliciting funds to help with relief efforts.  The solicitation occured via the media, via direct mail, and telephone, and over the Internet...  read more 8.  Three piles of mail There's an onslaught, and you’re part of the problem. People are busy. They receive far more appeals for their attention than they know what to do with. Most of the time they respond by ignoring you. read more 9. A winning formula By Managing Editor Deborah Block and Paul Karps Passion for a cause combined with a heightened sense of urgency is a tried-and-true formula for success in direct mail fundraising. For many organizations—advocacy, environmental, even social service groups—the combination never seems to be an issue. For other nonprofits...  read more 10. online goldmine? Online giving continues to comprise a “very small portion of most organizations’ overall fundraising.” So says The Chronicle of Philanthropy about a survey it conducted that studied 111 groups in 2007. Yet for a number of charities, the publication reports, online giving is...  read more   Mal Warwick Editor     Deborah Block  Managing Editor   Contributing Editors: Nick Allen, Donordigital Ken Burnett, Cascaid Consulting Harvey McKinnon, Harvey McKinnon Associates Jerold Panas, Jerold Panas, Linzy & Partners Steve Thomas, Stephen Thomas Joe White, Share Group, Inc.     Subscribe! It doesn't cost a nickel to subscribe to Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online Fundraising. At a cost of just the few seconds it takes to enter your e-mail address below, you'll receive 12 idea-packed issues per year, one every month. For a FREE subscription to this newsletter, click here. To do a friend a favor by sending a free issue of Mal Warwick's Newsletter, click here. Sept 2008 Issue| Newsletter Archive | Mal Warwick Associates |Contact Us This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is require, the services of a competent professional should be sought. (From a declaration of principles jointly adopted by a committee of the American Bar Association and a committee of publishers.) Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online FundraisingTM (ISSN 1067-9316) is published 12 times per year by Strathmoor Press, Inc., 2550 Ninth Street, Suite 103, Berkeley CA 94710-2516, phone (510) 843-8888, fax (510) 843-0142, e-mail news@malwarwick.com. Copyright © 2008 Strathmoor Press, Inc. All rights reserved.   Visit the web address below to tell your friends about this.  Tell-a-friend! If you received this message from a friend, you can sign up for Mal Warwick's Successful Fundraising online. This message was sent to odeuk@hanmail.net. Visit your subscription management page to modify your email communication preferences or update your personal profile. To stop ALL email from Mal Warwick's Successful Fundraising online, click to remove yourself from our list (or reply via email with "remove or unsubscribe" in the subject line).