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You've been hearing a lot about "integrated fundraising." Truth to tell, though, most of it's talk. There aren't many people who are really combining online and offline communications in creative ways that truly enhance fundraising results.
That's going to change. Very soon. And my company, Mal Warwick Associates, is getting out in front of the change - a change that will inevitably affect you and your organization in important ways.
Mal Warwick Associates has just announced that it intends to acquire Donordigital, a leading full-service online fundraising, advocacy, and advertising company.
As part of the Mal Warwick Associates family of companies, Donordigital will continue to operate independently, providing online strategy, creative, and analysis to its clients, while bringing integrated online services to Mal Warwick Associates clients.
As my colleague, Dan Doyle, CEO of Mal Warwick Associates, has said, "With this acquisition, we have stronger integrated multi-channel services for our direct marketing clients, and additional strategic and analytical expertise for our online clients drawn from nearly 30 years of direct marketing work."
I, personally, am thrilled that Donordigital will be re-joining our family. As you may be aware, Donordigital actually began in 1994 as a unit of Mal Warwick Associates and was only spun off as a separate company in 1999. Together, the services we can now offer are unparalleled in the industry.
Nick Allen, Donordigital's founder, strongly agrees with me. Nick will become Chief Strategy Officer of the new Donordigital. As he has pointed out in many of his popular workshops around the world, multi-channel donors have the highest lifetime value of all donor types. With comprehensive online and direct mail services under one roof, we can finally enable clients to develop real integrated fundraising, and not just pay lip service to it.
As Chief Strategy Officer, Nick Allen will continue to lead client strategy and business development for Donordigital, including the development of new media strategies for mobile marketing and Web 2.0 fundraising. Dan Doyle will become President and CEO of both companies, and Mwosi Swenson, Vice President at Mal Warwick Associates, will assume additional responsibilities as Vice President of Donordigital. Michael Stein, Mal Warwick Associates' Senior online Strategist, will work closely with the Donordigital team and its clients to create effective online programs.
Donordigital will continue independent online fundraising work with its current and new clients, and will also work on integrated programs as needed. Donordigital clients include Amnesty International USA, the Humane Society of the United States, CARE, AmeriCares, and GlobalGiving. For more information about Donordigital, visit www.donordigital.com.
Mal Warwick Associates is a full-service direct marketing fundraising agency with nearly 30 years of experience helping nonprofit organizations and progressive political candidates and causes. Its clients include the Union of Concerned Scientists, International Campaign for Tibet, Ocean Conservancy, National Park Foundation, Feingold Senate Committee, and Rails-to-Trails Conservancy.
Media Contact:
Dan Doyle
President and CEO
510-843-8888
dan.doyle@malwarwick.com | 
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