말 워릭

Printer Friendly | Forward to Friend         June 2008       In this issue...  1. Extra!: Use your heart and head when giving       By Perla Ni  2. Which is it?  3. Answerman: Measuring the health of your donorfile       (Part 1)             By Peter Schoewe  4. Worthwhile!  5. Best Practices: Destination marketing!       By Tom Gaffny  6. Ask Mal  7. HandsOn: Make your Web site a big hit       By Lance Trebesch and Taylor Robinson  8. Where's Mal  9. Wealthy donors online?       By Jeff Brooks 10. What's Working: Following up the match 11. Waning? 1. Extra!: Use your heart and head when giving By Perla Ni There’s a trend in philanthropy to treat the act of giving as an “investment decision.” This is partly because nonprofit management is taught increasingly in business schools, and partly because more wealthy donors with a business background are becoming involved. . .  read more 2. Which is it? First, the good news. A survey by the Association of Fundraising Professionals (AFP) and reported by The NonProfit Times finds that over 65% of charities raised more funds in 2007 than in the previous year—while 24% raised less. Now for the bad: In 2006, 23% of respondents said their fundraising revenue rose by over half. But in 2007, a mere 9% of nonprofits had the same kind of increase. In fact, 41% of the organizations had increases between 1-19%. According to Paulette V. Maehara, President and CEO of AFP, “The million-dollar question is, do these decreases represent a return to normalcy from the very strong year we saw in 2006, or the beginning of a much bigger slide in fundraising and giving?” Come to think of it, this question is worth a lot more than a million dollars! 3. Answerman: Measuring the health of your donorfile      (Part 1)       By Peter Schoewe The donors who support your cause have made thousands—or perhaps millions—of individual decisions to send a gift of a certain value at a certain time. The sheer quantity of these decisions and their diverse motivations make it impossible to base fundraising strategy on their full scope. In fact, to create a successful fundraising strategy, you need to be able to see beyond individual donors’ motivations—and be able to quantify the wider trends that are affecting your file’s health. That may sound contrary to much of the advice you read about fundraising—in which you’re admonished to understand your donors and their motivations inside and out. . .  read more 4. Worthwhile! Getting prospects to donate online is challenging, to be sure. Yet according to a survey by Target Analytics and reported in The Chronicle of Philanthropy, those who make their first gift to a charity online donate one-and-a-half times more than first-timers who contribute by mail. In addition, the same study finds that repeat contributions by online givers are also generally larger. 5. Best Practices: Destination marketing! By Tom Gaffny At the 2008 DMA Nonprofit Conference in Washington DC, late in January, Epsilon Executive Vice President Tom Gaffny delivered an extraordinary workshop, relating the findings of his year-long study of online best practices. The presentation included a staggering 192 slides and revealed so much about the state of fundraising online today that it was virtually indigestible at one sitting. Tom graciously agreed to allow us to publish his findings piecemeal as a new column in this newsletter. What follows is the fourth installment. . .  read more 6. Ask Mal Since 1994, when the Mal Warwick Associates Web site went online, Editor Mal Warwick has answered fundraising questions posed by visitors to the site. Hundreds of those Q&As are available here. In this feature, we'll spotlight one Q&A from the most recent month. Question from Europe: I have a question about cultural differences influencing fundraising in different countries. Our organisation has managed to get funding for many new projects. But now we are facing the problem that there is no money for running costs because all the cash is restricted to these new projects. We were thinking about letting the accounting department have some rows in our e-newsletter showing their gratitude for the gifts for the new projects, but at the same time raise this issue of the need for funds for running costs. This idea was refused by some local fundraisers, saying that this might have the opposite effect, especially in the U.S. Is this correct, and how would you raise money for the less sexy parts of the organisation?  Mal answers 7. HandsOn: Make your Web site a big hit A 30-Day Step-by-Step Guide to Dramatically Improved Search Engine Optimization (Part 4 of 4)   By Lance Trebesch and Taylor Robinson    Your objectives in the fourth and final week include e-mailing potential link partners, negotiating link agreements, and continuing your education of SEO and nonprofit resources online. . .  read more 8. Where's Mal Mal and other top-notch experts will be in Washington DC July 23-25, 2008 at the Bridge Conference. Join them to learn the latest fundraising tips and techniques. Click here to obtain more information or to register.   June 3-5, 2008 – Palm Beach FL DMA Nonprofit Leadership Summit Discussion Facilitator Site: Ritz Carlton Hotel June 5-8, 2008 – Boston MA Business Alliance for Local Living Economies 2008 BALLE Conference Panel Discussion: Fundraising for BALLE Networks Site: Boston University July 7-9, 2008 - London, United Kingdom UK Institute of Fundraising National Convention July 23-25, 2008 – Washington DC Bridge to Integrated Direct Marketing Conference Pre-Conference Workshop: Crafting a Message to Win More Supporters for Your Cause Workshop: The Copy Clinic: How to Write Successful Fundraising Letters Site: Washington Hilton Hotel August 4-7, 2008 – Minneapolis MN Planned Parenthood Federation of America Development Officers Conference Workshop: The Copywriter's Workshop: Crafting Brilliant Letters, E-mails, and Telemarketing Scripts for Breakthrough Fundraising Results Workshop: Creating the Perfect Year-End Campaign Workshop: The Do’s and Don’ts of Response Devices October 14-17, 2008 – Noordwijk, The Netherlands 28th International Fundraising Congress Master Class: The Copywriter’s Workshop: Crafting Brilliant Letters, E-mails, and Telemarketing Scripts for Breakthrough Fundraising Results Site: NH Leeuwenhorst Hotel 9. Wealthy donors online?      By Jeff Brooks A much-remarked study called “The Wired Wealthy” (from Sea Change Strategies and Convio) shows a high level of Internet usage by high-end donors. . .  read more 10. What's Working: Following up the match Asking donors to support a matching grant is one of the best direct mail fundraising tools around. So really promoting this sort of grant is paramount whenever such an opportunity presents itself. . .  read more 11. Waning? Just a quarter of Americans believe not-for-profits do a “very good” job of helping people. So says a recent poll by New York University’s Organizational Performance Initiative and reported in The Chronicle of Philanthropy. The number reflects a drop of over 25% from the 34% recorded in 2003—and continues a downward trend noted in 2006 when 30% felt this way. Paul Light, a professor in the university’s Robert F. Wagner School of Public Service, writing in a summary of the survey findings, calls this decline “deeply troubling and suggests that charitable organizations may be losing their most prized possession, their reputation for caring.”   Mal Warwick Editor     Deborah Block  Managing Editor   Kieu Tran Production Manager Contributing Editors: Nick Allen, Donordigital Ken Burnett, Cascaid Consulting Harvey McKinnon, Harvey McKinnon Associates Jerold Panas, Jerold Panas, Linzy & Partners Steve Thomas, Stephen Thomas Joe White, Share Group, Inc. Subscribe! It doesn't cost a nickel to subscribe to Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online Fundraising. At a cost of just the few seconds it takes to enter your e-mail address below, you'll receive 12 idea-packed issues per year, one every month. For a FREE subscription to this newsletter, click here. To do a friend a favor by sending a free issue of Mal Warwick's Newsletter, click here. June 2008 Issue| Newsletter Archive | Mal Warwick Associates |Contact Us This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is require, the services of a competent professional should be sought. (From a declaration of principles jointly adopted by a committee of the American Bar Association and a committee of publishers.) Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online FundraisingTM (ISSN 1067-9316) is published 12 times per year by Strathmoor Press, Inc., 2550 Ninth Street, Suite 103, Berkeley CA 94710-2516, phone (510) 843-8888, fax (510) 843-0142, e-mail info@strathmoor.com. Copyright © 2008 Strathmoor Press, Inc. All rights reserved.   Visit the web address below to tell your friends about this.  Tell-a-friend! If you received this message from a friend, you can sign up for Mal Warwick's Successful Fundraising online. This message was sent to odeuk@hanmail.net. Visit your subscription management page to modify your email communication preferences or update your personal profile. To stop ALL email from Mal Warwick's Successful Fundraising online, click to remove yourself from our list (or reply via email with "remove or unsubscribe" in the subject line).