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Dear Ohdeuk, Win friends and influence people by telling them about one or more of these great opportunities to enhance their fundraising skills:
Meanwhile, enjoy this 101st issue of our newsletter!
Cheers,
1. Retention rates—and what to do about them
2. Suffering? Which types of nonprofits fare the worst in recessionary times? According to The Chronicle of Philanthropy, a study by the Nonprofit Finance Fund finds charities that depend on government aid, such as social services, are the most likely to suffer in a rocky economy. What’s more, charities that fared poorly in the last recession, in 2001, continued to face deficits in 2005, the last year that was analyzed. In fact, many groups were in poorer shape in 2005 than they had been in 2001.
3. Calculating individual donor valuer By John Sauvé-Rodd
4. Cloudy With the weakening economy, housing downturn, and upcoming Presidential election, you might be wondering about the prospects for nonprofit fundraising in 2008. Here's a kernel of wisdom from Patrick Rooney, director of research at the Center on Philanthropy at Indiana University, as quoted in DM News: "We know from research that giving historically goes down by 1-5% in recessionary years."
5. Best practices online At the 2008 DMA Nonprofit Conference in Washington DC, late in January, Epsilon Executive Vice President Tom Gaffny delivered an extraordinary workshop, relating the findings of his year-long study of online best practices. The presentation included a staggering 192 slides and revealed so much about the state of fundraising online today that it was virtually indigestible at one sitting. Tom graciously agreed to allow us to publish his findings piecemeal as a new column in this newsletter. What follows is the second installment.  read more
6. Ask Mal Since 1994, when the Mal Warwick Associates Web site went online, Editor Mal Warwick has answered fundraising questions posed by visitors to the site. Hundreds of those Q&As are available here. In this feature, we'll spotlight one Q&A from the most recent month.
7. Search engine optimization (Part 2)
8. Optimistic?
9. Cooperation is the answer (Part 2) By Managing Editor Deborah Block and Paul Karps In last month's issue, we began our review of an innovative cooperative effort among 14 regional Meals on Wheels providers. Spearheaded by the full-service direct mail agency Lautman Maska Neill & Company (Washington DC), these organizations—ranging in size from 1,800 to 17,000 donors—have been able to leverage their name recognition with the cost-effective nature that's inherent in the co-op concept. This, as we discussed last time, has resulted in stellar acquisition rates. In Part 2, we'll take a closer look at some of the creative strategies being used to retain and upgrade existing donors. . . read more
10. Certainty? Those of us in the business of writing direct mail fundraising letters often have the habit of using ellipses . . . and now, it seems that practice is coming into vogue online as well. . . |
April 2008
Join Mal and more than 50 other first-class fundraising trainers and consultants at the International Fundraising Congress (IFC), what Mal terms “the world’s best fundraising conference.” The sessions are challenging—and the parties are fun! This year’s 28th IFC will be held 14-17 October 2008 in Noordwijkerhout, The Netherlands. To register or just to obtain more information, click here.
April 8-11, 2008 Global Philanthropy Forum
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Mal Warwick, Editor |
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April 2008 Issue | Newsletter Archive | Mal Warwick Associates | Contact Us |
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This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is require, the services of a competent professional should be sought. (From a declaration of principles jointly adopted by a committee of the American Bar Association and a committee of publishers.) Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online FundraisingTM |
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