미국 모금전문회사 News letter(2007,5)

Dear Ohdeuk, Do you have a fundraising story to tell? Would you like to share it with the more than 8,000 readers of this newsletter? Write me at mal@malwarwick.com.    We’re looking for people who are on the front lines of fundraising practice in North America and around the world who’ve pioneered new approaches, gained new insights, or achieved new heights of success. As a reader of this newsletter, you know that our emphasis is on fundraising from individuals, principally through direct mail, telemarketing, and email. And you know that you can expect full credit in print. (No money, unfortunately – but your name will go up in lights.)   If you have an idea for a story and would like us to consider it, please drop me a line at mal@malwarwick.com. If English isn’t your first language, or if you’re nervous about your writing style, no worries. We’ll be happy to edit your story and let you review it before it runs. Our format permits about 650 words per page, and almost all stories run only one page.   I hope I’ll hear from you!   Cheers, mal Click here to view as a webpage. Download the PDF version.   In This Issue:  1. Spotlight on Success...By Deborah Block and Paul Karps 2. Answerman...By Peter Schoewe 3. Extra!...By Mal Warwick 4. What's Working By Deborah Block and Paul Karps 5. Copy Corner...By Deborah Block and Paul Karps 6. Tidbits   SPOTLIGHT on SUCCESS 1.  The blogosphere is here...for you BY DEBORAH BLOCK AND PAUL KARPS While the use of blogs by nonprofits themselves offer an unlimited potential...  Read more ANSWERMAN 2. Easy mistakes that are hard to avoid BY PETER SCHOEWE When I get a fundraising letter in the mail, I can't help myself - I have to run through a mental critique... Read more  EXTRA! 3. Who are you calling a "social enterprise?!"  BY MAL WARWICK Quickly - define "social enterprise" in 25 words or less... Read more   WHAT'S WORKING 4. Maybe may be the right answer!  BY DEBORAH BLOCK AND PAUL KARPS In direct response fundraising we're pretty much conditioned into soliciting one of two responses...  Read more   COPY CORNER 5. Creating a real conversation  BY DEBORAH BLOCK AND PAUL KARPS As we see it, the underlying power of the medium is its ability to create a one-to-one relationship... Read more WHERE'S MAL? To track the whereabouts of our very own direct mail fundraising guru click here.   TIDBITS What would you do if your web host went out of business?  See the 5-step plan and other tips here.

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