Make it easier to give
 Want to persuade more people to actually make a donation when they visit your donation landing pages?
There’s no single set of changes — horizontal or vertical gift strings, Charity Navigator logo above or below — that’s guaranteed to work for your organization. But we did find out which elements on donation forms most influence “conversions” — and this knowledge can make your testing faster and cheaper, just in time for the year-end giving season.
Based on extensive tests with seven “power users” of Convio’s fundraising platform, Donordigital and Convio have published a new whitepaper, “Beyond Best Practices: What seven organizations learned about converting more donors on their web donation forms”, that can help you improve your donation pages and raise more money. Download it free. Participant organizations included CARE, PETA, The Nature Conservancy, WWF, Defenders of Wildlife, National Wildlife Federation, and American Diabetes Association.
Our tests revealed marked differences from one group to the next with the same variables, and undermined the assumption that there are form best practices at the variable level — in fact they’re largely elusive. But there’s a silver lining. Since many creative changes on donation forms have little to no impact on user behavior, the ability of marketers to identify the changes that matter most can save lots of time and money. Download it free.
Join us at Convio Summit next week
 Donordigital will be presenting two sessions at the Convio Summit in Baltimore next week:
- Landing page optimization (see above), with Vinay Bhagat of Convio, Steve Kehrli of PETA, David Glass of WWF, and Dawn Stoner and Nick Allen of Donordigital. Tuesday at 1:00.
- “Going Postal: online Acquisition vs. Direct Mail Acquisition” with Lee Weiner of AmeriCares, Steve Kehrli of PETA, and Nick Allen. Tuesday at 4:15.
- Also look for us at our vendor table at the Summit or text us at (415) 531-4262.
New clients
We’re proud to be working with some terrific new clients, including Covenant House, WWF International, The Bay Citizen, and the American Constitution Society.
Why mobile matters
 More people will access the Internet from their mobile devices than from their desktops and laptops within two or three years. That’s why mobile matters.
Ever since we helped the Humane Society of the United States, Amnesty International USA, and NARAL Pro-Choice America launch mobile advocacy campaigns years ago, we’ve been bullish on the future of using mobile for advocacy and fundraising, as well as building loyalty and constituencies. But it’s been a hard road.
While we all know that the Red Cross raised $31 million from $10 text-to-give messages after the earthquake in Haiti, it’s just about the only organization that’s really raised serious money from mobile — and those mobile donors did not provide their contact info.
Nonetheless, nonprofits have been lusting after what Jim Manis, president of the Mobile Giving Foundation, calls “impulse philanthropy.” Others have been worrying that younger donors will adopt this anonymous “impulse” giving in place of long-term loyalty to organizations.
The good news is that the Foundation, the carriers, and other players are slowly working to make mobile easier and cheaper to use. Sooner or later the carriers may enable nonprofits to use the same “short codes” for donations and regular messaging, making it easier to build a real relationship with a mobile donor. In addition, while $10 is the maximum mobile gift now, by the end of the year the max will be raised to $20 or $25, according to Jim Manis, and recurring giving may be available in the first half of next year.
Get a great online job — Donordigital is hiring!
We’re looking for a senior account executive, an account execs, and an online organizer — check out the jobs page and apply today. Find us a new staffer and we’ll treat you to dinner at Chez Panisse, the restaurant that helped launch the local, seasonal, organic food movement, the next time you’re in the Bay Area!
Need help online?
Contact Nick Allen at (415) 531-4262 or Mwosi Swenson at (510) 843-8888. |
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