 |
 |
Hi Ohdeuk,  If you haven’t yet signed up for the IFC online eConference, do yourself a favor, and do it today! The IFC online is the world’s first virtual fundraising conference—23 live, interactive sessions over three days, featuring many of the world’s most outstanding practitioners of fundraising, marketing, and advocacy online. All you need to “attend” is a computer with speakers and an Internet connection. You can participate at your desk, in bed, or on the beach! And with a set of external speakers and a PowerPoint projector, everyone in your office can attend—and all for a single low registration fee. You’ll never again have such a terrific opportunity to learn what you need to know about fundraising online. In addition to the brief excerpt from my new book that you’ll find in the lead position below, here’s what else you’ll see in this issue:
Oh, and if you haven’t picked up a copy of my latest book, Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future, now’s a really good time! Cheers,  Mal 1. What comes after the recession? By Mal Warwick, Editor Are you thinking that you’ve got enough problems now without being distracted by thoughts of how you’ll raise money a year or two or three from now? I thought so. But hear me out, please. Right now, as economic conditions bear down more and more heavily on your organization, chances are you’re making changes . . . changes in the ways you raise money, in the programs you trim and the ones you fund fully, perhaps even in the people who work with you. Tough times impose change.  read more 2. Where's Mal? May 12-14, 2009 – online IFC online eConference Workshop: Using the Internet to fight the recession May 19, 2009 – Teleconference NTEN (Nonprofit Technology Network) Fundraising When Money Is Tight May 21, 2009 – Webinar EcoScribe Communications How to Write Successful Fundraising Letters read more3. The A, B, Cs of testing (Part 1) By Peter Schoewe Everybody agrees that testing is a must in direct marketing. Whatever direct marketing channel you’re using to raise funds—mail, telephone, online, TV, or SMS (“Short Messaging Service,” better known as text messaging)—the only way you can reliably improve your results and build your program is through systematic and disciplined testing. But what does that mean? While the ability to test is the greatest strength of direct marketing, a poorly conceived test that’s incorrectly executed and analyzed can actually do more harm than good. read more 4. Ask Mal Since 1994, when the Mal Warwick Associates Web site went online, Editor Mal Warwick has answered fundraising questions posed by visitors to the site. Hundreds of those Q&As are available here. Here’s one Mal answered last month: Question: Does including a planned giving message on a direct mail response device really decrease response? My direct mail manager will never let me include such a message in her direct mail pieces. By planned giving message, I mean a check-off box that says “Please send me more information about including [YOUR ORGANIZATION] in my will” or “I have already included [YOUR ORGANIZATION] in my will and would like to join the legacy society” or things like that. She says that it will distract and confuse people, thereby depressing direct mail revenue. Won’t even let me test. But does let me include material with receipt letters. I keep telling her that I think it would help to uncover more prospects or legacy donors. Or that I think I should at least be able to test it once in a while. read more5. Something to smile about By Managing Editor Deborah Block and Paul Karps Thanking a donor for making that gift is always critical—and especially when, in such a horrid economy, contributing to a nonprofit is a luxury for many Americans. So all of us involved in this newsletter have always been forceful proponents of sending prompt and appropriately grateful acknowledgments . . . and never more so than right now. read more 6. Who is your 10-year donor? By Tom Belford If your nonprofit has been around long enough, you might be lucky enough to have a small percentage of donors who have stuck around for 10 years plus. What do you know about these special people? read more 7. What is news? By Tom Ahern You have a donor newsletter. You want it to help you retain donors and bring in additional gifts. So, what kinds of stories should you run? For starters, there’s one key reason donors will pay more than a few seconds’ attention to something in your newsletter. It has nothing to do with you . . . and everything to do with the programming of the typical human brain. read more 8. Mr. Fundraiser, tear down those walls! By Jeff Brooks One of the reasons it’s hard to connect with donors is that we build walls between ourselves and our donors. The commercial world has the same problem, as noted in the Logic+Emotion blog at Walls of Separation. read more
It doesn't cost a nickel to subscribe to Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online Fundraising. At a cost of just the few seconds it takes to enter your email address below, you'll receive 12 idea-packed issues per year, one every month. For a FREE subscription to this newsletter, click here. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is required, the services of a competent professional should be sought. (From a declaration of principles jointly adopted by a committee of the American Bar Association and a committee of publishers.)
Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online Fundraising ™ |
|
This message was sent to odeuk@hanmail.net. Visit your subscription management page to modify your email communication preferences or update your personal profile. To stop ALL email from Mal Warwick's Successful Fundraising online, click to remove yourself from our list (or reply via email with "remove or unsubscribe" in the subject line).
'모금뉴스' 카테고리의 다른 글
| 말워릭의 6원 뉴스 레터 (0) | 2009.06.03 |
|---|---|
| 모금 hot line /USA (0) | 2009.06.01 |
| the fundraisng hotline/ 2009, 5 월 (0) | 2009.05.05 |
| donordigital direct (0) | 2009.04.26 |
| 희망제작소 주간 모금전문가 특강 (0) | 2009.04.19 |