donordigital direct

				April, 2009
				WORKSHOP WITH DONORDIGITAL Donordigital will be presenting at the following workshops in the upcoming months: April 26-28, San Francisco NTEN Nonprofit Technology Conference May 5, Free Teleconference Using Search for Fundraising and List-Building: How Google Grants Can Bolster Your Bottom Line May 12-14, online Webinar International Fundraising Conference Oct. 20-23, Holland International Fundraising Conference WANT HELP WITH YOUR onLINE WORK? Need help raising money and building your constituency online? Contact Nick Allen at 510-473-0366.
		Donordigital releases new research on optimizing donation pages Even as it gets harder for non-profits to attract and retain new online donors, one thing all organizations can control is the content on their donation landing pages. Indeed, landing page optimization is one of the surest ways we've found to help our clients raise more money in a tough economy. Donordigital recently completed another year of multivariate donation page testing with Amnesty International USA. Click here to download our new report, Landing on Gold: Optimizing your donation landing pages to increase giving: a bright spot in a tough economy. In the report you will learn more about how: A horizontal gift string layout performs significantly better than the vertical gift string layout on donation landing pages. Supporters with no online giving history respond better to more conservative gift string values than to a wide-ranging gift string (e.g. $35 to $250 vs. $35 to $1,000). Landing page copy that emphasizes your mission is critical to donor conversion. And putting too much emphasis on the tax benefits from giving may not matter all that much to prospective donors. To start your own testing project. And if you are planning on attending the NTC conference in San Francisco this upcoming week, join Dawn Stoner and Nick Allen in person to learn more about our landing page optimization testing work. Their session, Optimizing your Web landing pages to convert more donors, activists, and subscribers, is scheduled at 1:30 PM on Monday, April 27. You can also catch up with Nick Allen at the session, Integrated Campaigns: How to make your online and offline efforts work together, on Monday at 3:30pm. Then, join Donordigital web developer Nick Reid at Spice up your online Organizing: Salsa Enterprise + SalsaScript on Tuesday at 3:30pm. P.S. If you missed our first whitepaper on multivariate testing, you can download it here.
	DONORDIGITAL DIRECT is published from time to time by Donordigital, the online direct marketing agency which helps nonprofits build their constituencies through fundraising, advocacy, and marketing campaigns.