말 워릭의 모금소식

Printer Friendly Hi Ohdeuk, Within 10 days, my new book, Fundraising When Money Is Tight, will be shipped from the printer to online and terrestrial book sellers everywhere. You can be among the first to receive a copy at the steeply discounted price of $15.61 if you order here. Please help me put this book on the bestseller list by ordering a copy today. Too many nonprofits still haven’t figured out how to respond to this dreadful economy! In Issue #112: Our intrepid Answerman, Peter Schoewe, takes the lead position with a no-holds-barred tale of the cold, hard facts about year-end direct mail fundraising results From Deborah Block and Paul Karps comes another edition of What’s Working! The final installment in Tom Gaffny’s continuing exploration of “Destination Marketing,” this time focusing on the topic of highlighting your partnerships Crack copywriter Ivan Levison’s spotlight on the importance of e-mail Subject lines Plus “Where’s Mal?,” “Ask Mal,” and several other short items Cheers, Mal Join Scott Goodstein of Obama for America, Premal Shah of Kiva, and other headliners May 12-14 in the IFC online eConference—the world’s first online fundraising conference. Unlike its parent, the International Fundraising Congress, held annually in The Netherlands for 28 years, the IFC online will focus exclusively on online fundraising. For just a fraction of the cost of sending one person to a traditional fundraising conference, you and all your colleagues can take part in three days of live sessions with many of the world’s most successful online fundraisers. Check it out! 1. Year-end giving: cold, hard facts By Peter Schoewe If you were expecting the sky to fall as 2008 drew to a close, there’s good news: It didn’t happen. Sadly, however, we found that nearly four out of five of our clients raised less money during that period than they had the year before. Response to acquisition mailings fell 12%, and average gifts declined slightly in house appeals. But the details tell a far more complicated story. Read on . . .  read more 2. Where's Mal? March 5-7, 2009 – Arlington VA National Peace Corps Association Director’s Circle Site: Hotel Palomar, Arlington March 24, 2009 – Teleconference PBS Brown-Bag Teleconference Fundraising When Money Is Tight April 14, 2009 – San Francisco CA Foundation Center Workshop: Fundraising When Money Is Tight April 21, 2009 – Washington DC George Washington University Guest Lecture: Fundraising When Money Is Tight  read more 3. Highlight your partners By Tom Gaffny Rare is the nonprofit organization of any significant size and scope that hasn’t forged partnerships with other nonprofits, commercial enterprises, or both — everything from credit cards to discounted telephone service to insurance offers, or just about anything else under the sun. Often these arrangements languish for lack of attention, bringing only the most minimal benefit to either partner. They’re only worth the effort that goes into them.  read more 4. Ask Mal Since 1994, when the Mal Warwick Associates Web site went online, Editor Mal Warwick has answered fundraising questions posed by visitors to the site. Hundreds of those Q&As are available here. In this feature, we’ll spotlight one Q&A from the most recent month. Question: I've read that underlining is better than bold or italics. But can you provide some tips for what and how to underline? For example, should I underline complete sentences, the essential phrase, or key words? How much is too much underlining? What should be underlined? Should the key info in each paragraph be underlined so it tells the short story? Or the Ask? And just one or more? Any other tips on underlining from your experience would be helpful!  read more 5. Feeling appreciated By Managing Editor Deborah Block and Paul Karps When a prospect actually chooses to make a first-time gift to a charity—especially in these difficult economic times—she should feel appreciated. We mean really appreciated! Because the worst thing anyone should feel right now is taken for granted. So that means every nonprofit should make sure they’re doing as much as possible to welcome a new donor into the fold.  read more 6. Are you (social) networking? “In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. When sites are that big growth generally stagnates, but in Facebook’s case it’s still skyrocketing. In December, 222 million people visited the site says newly released Comscore stats, a 10.8% month over month growth rate. 22% of the total Internet audience went to Facebook in December.” (Source: TechCrunch) More than one in five Internet users are visiting Facebook in a given month. Wow! One prominent nonprofit I know has scheduled a several hour seminar this month to train its program staff on what this social networking “stuff” is all about . . . and how they might leverage it for their advocacy goals. What are you doing about it? —Tom Belford in The Agitator 7. The subject is the Subject line By Ivan Levison If you’re using e-mail to generate leads or make sales, you’re probably spending a lot of time honing your message and making sure that it’s persuasive. But do you give equal time, thought, and attention to the short “SUBJECT” line that introduces your main message? If you don’t, then be afraid. Very afraid.  read more 8. Do donors want to do anything specific? By Jeff Brooks Want to know one problem with fundraising? Quick spin through today’s mail here at the Donor Power Fortress of Charity will show you. Here are the calls to action from several pieces of direct mail fundraising. All are from legitimate, reputable nonprofits.  read more Mal Warwick Editor     Deborah Block  Managing Editor Contributing Editors: Nick Allen, Donordigital Ken Burnett, Cascaid Consulting Harvey McKinnon, Harvey McKinnon Associates Jerold Panas, Jerold Panas, Linzy & Partners Steve Thomas, Stephen Thomas Joe White, Share Group, Inc. Subscribe! It doesn't cost a nickel to subscribe to Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online Fundraising. At a cost of just the few seconds it takes to enter your e-mail address below, you'll receive 12 idea-packed issues per year, one every month. For a FREE subscription to this newsletter, click here. To do a friend a favor by sending a free issue of Mal Warwick's Newsletter, click here. March 2009| Newsletter Archive | Mal Warwick Associates |Contact Us This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is require, the services of a competent professional should be sought. (From a declaration of principles jointly adopted by a committee of the American Bar Association and a committee of publishers.) Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online Fundraising � (ISSN 1067-9316) is published 12 times per year by Strathmoor Press, Inc., 2550 Ninth Street, Suite 103, Berkeley CA 94710-2516, phone (510) 843-8888, fax (510) 843-0142, e-mail news@malwarwick.com. Copyright © 2009 Strathmoor Press, Inc. All rights reserved.  This message was sent to odeuk@hanmail.net. Visit your subscription management page to modify your email communication preferences or update your personal profile. To stop ALL email from Mal Warwick's Successful Fundraising online, click to remove yourself from our list (or reply via email with "remove or unsubscribe" in the subject line).