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| Dear Ohdeuk,
Well, here we go again. Diwali has just passed, and not long before it, Ramadan, Yom Kippur, and Rosh Hashanah. Christmas will be here before we know it. Kwanzaa, too. Whatever faith you may observe, however you might celebrate the season, I hope you and your loved ones will find peace and fulfillment during December and all through the year ahead. Enjoy! Cheers,
By Bob Knight Mama Cass didn’t choke to death on a ham sandwich. The cotton batten in pill bottles isn’t there for reasons of sterility. And Hostess Twinkies don’t have an infinite shelf life.
Not so fast! By Mal Warwick, Editor Here’s our response to the preceding article by Bob Knight.
By Managing Editor Deborah Block and Paul Karps Every subset of the nonprofit universe has its own specific challenges when it comes to developing a successful direct mail fundraising program. So in our never-ending search to find out what’s working—and what’s not—in the mail, we wanted to turn our attention to community-based hospitals.
TalkingPoint, the electronic newsletter published by CompassPoint in the San Francisco Bay Area, recently highlighted some of its staff members’ favorite nonprofit blogs. Here’s what they had to say...
5. Five tips for using personalization  see tips
By Jeff Brooks Here’s how I sum up the differences between bad and good fundraising:
A nonprofit organization focuses on its mission (as it should), but that mission has no connection with its donors. In fact, mission-focused people are often hostile to donors, seeing them as a problem, something they'd be better off without. As a result, fundraising becomes an external discipline, a set of practices they adapt out of necessity, like an ugly old coat that doesn't quite fit...
7. Measuring e-mail performance By Rick Christ Are you measuring the right data about your e-mail campaign? The ideas that follow seem basic, but in the crunch of getting e-mails out the door, and everything else that has to be done by most understaffed nonprofit organizations, few regularly review the critical factors that tell them how to improve their e-mail communications.
Ask Mal: Since 1994, when the Mal Warwick Associates Web site went online, Editor Mal Warwick has answered fundraising questions posed by visitors to the site. Hundreds of those Q&As are available here. In this new feature, we'll spotlight one Q&A from the most recent month.
By Deborah Block and Paul Karps Bill Clinton has generated a lot of attention over his new book Giving: How Each of Us Can Change the World. And, as far as we’re concerned, rightfully so.
By Ivan Levison Here are five quick copywriting tips to remember:
Inside Direct Mail Editor Steven Boldt, writing in Who's Mailing What! Archive Insider, admits that fundraising is "my favorite part of the mailstream, for it usually represents what's great about direct mail." He calls it "lovingly stubborn, often sticking with the same type of controls that have been working wonders, from minor to major, for years." |
December 2007
Join Mal in Washington DC January 24-25, 2008 at the 2008 Washington Nonprofit Conference, Stand & Deliver: Fundraising in a Changing World.
WHERE'S MAL? December 6, 2007 – Stockholm, Sweden
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December 2007 Issue | Newsletter Archive | Mal Warwick Associates | Contact Us |
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This publication is designed to provide accurate and authoratative information in regard to the subject matter covered. It is distributed with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or other expert assistance is require, the services of a competent professional should be sought. (From a declaration of principles jointly adopted by a committee of the American Bar Association and a committee of publishers.) Mal Warwick's Newsletter: Successful Direct Mail, Telephone & online FundraisingTM |
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